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I was recently reading an article published in Kellog School of Management. They suggest that there are three key decision points, or “pivot points,” during a women's career. During these pivot points, women need to make decisions around career choices, goals, and trade-offs.One such decision women will need to make throughout their career is centred around their personal brand. Our personal brand is not a static web page. As we make the executive transition our brand will evolve taking into account our experiences, passions and interests. It’s no secret that people trust people over companies. So regardless of where your career may take you, your personal brand will be one of the most valuable assets throughout your professional journey.
If you'd like to learn more about our personal services, click here and book a time to speak with me.Styling Your Success
Do you have "Speaker" listed as part of your job description?
Officially probably not but the truth is we are all speakers.
Like most professional women you will be required to step up and speak whether it be on a stage, in a meeting room, at an event, on a podium, in a lecture theatre or pitching to key stakeholders.
There are usually two immediate decisions you need to make when invited to give a talk or present to a group: What am I going to talk about? And what am I going to wear?
For some of you the thought of "What am I going to wear?" can put you in a state of confusion and stress. I've worked with speakers where we have methodically planned out their outfits weeks ahead of schedule but I've also worked with speakers who call me in at the last minute for guidance (virtually the day before, YIKES!!!).
So to help you prepare for those all important speaking opportunities, here are my top five practical tips to help you navigate this great opportunity.
1. Align your personal style to your audience.
Each speaking engagement may require you to alter your personal style depending on your audience and objectives. Select three adjectives that give you a framework of how you want to be perceived. Whilst it's important that you consistently deliver on your personal brand, there will be times that you need to make slight adjustments so that you have impact and influence with your audience. There is a great concept called "Yin/Yang" that I teach my clients who are speakers and those who need to wield influence. Click here for more information.
2. Select your stage outfit.
Ultimately have this action completed one week prior to the
Avoid too many stripes, checks, small patterns and bright
Ensure you know what the background
Here are good examples.
Don't forget to consider your accessories. Avoid dangling
3. Make up
Wear powder. Sweating and shiny says to the world that you are nervous and untrustworthy.
4. Don't neglect your shoes
Test and break in your shoes. There would be nothing worse than trying to move around a stage or meeting room in pain. All women reading this post will know exactly what I mean. Don't forget that your shoes could be at eye level with the audience if you are speaking from a stage so make sure the heels and toe are in good repair.
5. Do you have a powerful final statement?
What message do you want to leave the audience with? Remember this is an incredible opportunity to let people know your "WHY" and what you stand for as a person. For me, my message is to help professional women close the leadership gap. Don't waste this moment!
In essence, think of every speaking engagement as an opportunity to create a TED-like talk. It's an opportunity to share your unique message and for your personal and professional brand to gain visibility and authority. Many professional women want to have more visibility and this is a great way to achieve it.
If you are a speaker or your corporate role requires you to do a lot of speaking and you'd like help in crafting your signature style, click here and book a time for us to chat.
Styling Your Success
Your Personal Brand Is Inescapable. For Better Or Worse -- Every Leader Has One.
The second we meet someone we are deciding if you like them, trust them if they are capable and intelligent?
I do it, you did it, we all do it.
Is it virtually impossible not to form an opinion about someone?
And let's be honest, we also know clothing choices affect and reflect a leader's self-image and how they feel about themselves.
As human beings, if we have a positive reaction to someone we then subconscious start to notice and listen to other positive things about this person. We then take this information and use it to support our first impression which backs up our intuition.
Psychologists call this snap decision making “thin slicing”.
So why is Personal Brand development for leaders more important now than ever before?
One of the biggest shifts in workplace culture over the past ten years has been how we dress in the office. For the majority of
Whilst professional women are relishing the freedom to choose
Our personal branding programs are designed to uncover the values and purpose of leaders and help them dress, speak and behave in a way that is guided by their values. This approach allows them to make decisions and interact with those they lead in a consistent way. Their inner compass and “WHY” guides their daily actions and enables them to earn the trust of their team members,
For the past ten years, we've partnered with top tier organisations around the country such as Ernst & Young, Westpac, Australian Prudential Regulation Authority, Toyota, Novartis, Roche, Australian Institute Of Company Directors, Sanofi, Stockland and many more and have delivered over 300 personal branding workshops for:
During this time we have also styled over 3000 professional women for success. What I know to be true is that when women dress to reflect who they really are, their confidence skyrockets and that's when they do your best work. When a woman is confident she can truly transform a situation, a thought, a discussion, a result.
Take a look at some of the personal branding workshops we've conducted recently.
Our workshops are designed to help leaders bring who they are to what they do and how they do it and then presenting and communicating that with authenticity and confidence. Women no longer want to leave their "real" selves in the car park before walking through the front doors of the office.
So how can authentic personal brand development better skill leaders? What are the benefits to the individual and the business?
Leaders who operate with an authentic personal brand
If you'd like to learn more about our corporate personal branding workshops for leaders, click here and book a click here and book a 15-minute conversation with Janette.
If you'd like a copy of our workshop brochure, please send me an e-mail, email@example.com
Styling Your Success